Linking is the only constant in website promotion. It was the first form of promotion and it will always and forever be the core of any successful website promotion campaign.

As the world around us is constantly in transition, humans have always looked for better ways of living and growing as a species. The information Age has helped our society in innumerable ways.

Online journals are becoming the next step in giving voice to every person who has access to a computer and the internet. As well as putting one's identity out there with the masses, people are hearing the inner workings of minds with similar interests. Blogs are a phenomenon helping to create a more interconnected, socially aware global community.

Blogs, an abbreviation for weblogs are taking over the net. As of August 2004, there were reported 3,624,399 weblogs online. Blogs are journals giving anyone an identity, and an awesome forum for sharing thoughts and ideas with others of similar interests. Blogs are becoming an excellent way of sharing information on any and every subject.

Instead of searching Google for general sites about surfing, or 60's music, one can go straight to a blog on the subject in question and read daily thoughts and ideas of others with the same interest as well as expert points of view. If you own a business, you can see what entrepreneurs already based in your proposed field feel about the industry.

Blogs appeal to the masses because they bring a human face to your company, with a personal touch that is often missing from a website.

By providing useful content on your blog, updating it regularly and adding links to customer's websites, to partners and vendors, you have an easy to manage yet highly effective marketing tool. One that will attract search engine spiders via the links and fresh content you post.

Like the internet and websites, blogs are here to stay. Creating your own blog is easy because there are web-based toolsets that make the management of your blog incredibly simple. The most popular of these toolsets is Blogger. Creating a blog there is free and only takes about five minutes.

You enter your name, email address and a few other pieces of information. You select the look (template) of your blog from a set of standard templates. Click a few buttons and you're done. Then you add new entries to your blog and click the post an entry button. You can edit the entry as much as you like by clicking the edit button.

When you're satisfied with the entry, you click the publish button to make your new entry visible on your public blog. And at the click of a mouse, tracking visitors is all done by the blogging company you build your blog with.

The thing that all blogs have in common is the reverse-chronological ordering of entries. Another thing about blogs that is so fascinating is the interlinking. There are perhaps a million people keeping active blogs, and bloggers often tend to look at other people's blogs. When they see something they like in their favorite blogs, bloggers will often link to it and comment on it. All of this interlinking has created a phenomenon known as the Blogosphere. The blogosphere consists of all cross-linked blogs.

Ms. Deborah Maisonet will be keeping the Black community updated on the most current in technology and Internet etiquette. Visit regularly for new information that could help you pursue a more positive technological lifestyle.

To subscribe to Deborah's column join the Afromerica email list to receive new information as it is updated. Or E-mail Deborah at: grvc@worldnet.att.net

Submit an article
Join the Mailing List
Join a Discussion

Afromerica: Where its all Black & white and some gray areas.

[TOP]     [BACK TO COLUMN]